Pizza Hut ︎ $7 in LA

 
Los Angeles is one of the most expensive cities in the country, so we created a social campaign to promote the best deal in town, the $7 Deal Lover’s Deal.



We partnered with creators to bring the campaign to life.




By putting a square foot of pizza on Zillow so Angelinos could own their own slice of heaven.






The LA Coliseum is famously pricey  inside, however, food is allowed inside if it’s in a clear 12”x12” container. (The perfect pizza box size)
 
So we designed a box that Trojan horses $7 pizzas into Trojan games.






Finally, we put $100 worth of caviar on Pizza Hut because Seth Rogen said it was a good idea. (He was right.)